Our story

River was born in 1961 in Reggio Emilia. The name is curiously inspired by River Plate, the iconic and multi-titled Argentina football team, which with its victories stands out as the most triumphant in its homeland. The company was born from a vision of the founder, who had glimpsed in the activities of the nearby industrial fabric the possibility of creating a new business: from feed to mangers, from animals to their well-being. Initially River was little more than a mechanical workshop, specializing first in the distribution and then in the production of products for small farms: in its catalog there were technologies for poultry farming, rabbit farming, pig farming, dog breeding and ornithology. Its strength lay in the ability to follow the evolution of the market in a timely manner: River was in fact one of the first companies to realize the importance of the hobby sector and to dedicate part of its offer to it.

In 2001, River finally abandoned all industrial ambitions and started to develop a real offer dedicated to farmyard animals, small family and hobby farms. Nuova River is born and enthusiastically continues to follow the evolution of the social context and of the sector: the population slowly begins to understand the importance of living in a healthy way, realising the impact that owning and breeding a few farmyard animals can have on the quality of life. Increased respect for nature, combined with the awareness that man too, with the right stimuli and knowledge, can enjoy and benefit from it, becomes a new way of supporting the environment and thus promoting well-being.

In order to better respond to the demands and new challenges of international markets, in 2008 River Systems s.r.l. was founded together with the previous owner, with the specific aim of acquiring the hobby livestock equipment branch of Nuova River s.r.l. of Reggio Emilia. The company thus achieves a twofold objective: on the one hand, the completion of the range of articles, and on the other, the development of completely new products to meet the specific needs of the hobby sector. In recent years, the company’s development abroad has become increasingly consolidated, and with it its brand reputation: there is a growing openness towards European and international companies looking for a reliable, quality product with a price in proportion to its characteristics. Every product created by River Systems is made entirely in Italy, with great attention to the quality and durability of the materials, combining the reliability of established industrial processes, dedication and attention to detail in every single piece.

In 2013, the company moved production and logistics to Campodarsego, in the province of Padua, making a significant investment in expanding the work area. The new premises cover an area of 3000 square metres and are equipped with a loading and unloading yard and a container ramp. The warehouse, with a height of 13m, has a capacity of more than 1000 pallet spaces; there is also a packing area, a goods receiving area and a departing goods area. The site also houses the production department and over 400sqm of office space. These changes have not, however, affected the strength of River Systems products, which is simplicity: the result of years of research and development, the items in the range have been improved and perfected over time, always maintaining great cleanliness of form and unrivalled quality in their technical composition. The design of the articles is entrusted to the in-house technical department, where an engineer and a technician develop them in synergy by performing continuous tests and taking into account valuable feedback from customers spread over more than 40 countries. River Systems products are the best on the market today, guaranteeing great precision and long-lasting performance. In addition, the company has an effective pre-sales and after-sales service, ensuring the right support and a presence that goes well beyond the simple purchase process.  

During 2016 River Systems decided to implement a series of actions to increase the company’s staff: it was during this phase that an efficient Marketing department was introduced, with the aim of radically renewing the brand, also from a graphic point of view. The role of Communication has also been fundamental in these years, as it has been able to tell the story of a thirty-year-old brand in the best possible way, but also and above all the success of an idea, transmitting to consumers all the passion of a consolidated team.

In 2018 River Systems proudly obtained ISO 9001:2015 certification, which attests to the quality of the company’s management system with regard to the design, manufacture, marketing and sale of drinkers, feeders, incubators and pluckers for rural, family and hobby poultry farms. This award is proof of the company’s continuous efforts to improve, and its daily commitment to ensuring reliable, quality products and services. In the same year, the company obtained the 100% Made in Italy certification, which allows it to be recognised worldwide for the guaranteed superior quality of its products, once again confirming the company culture that underpins the entire team.

It’s a year of great satisfaction for NEBULA®, the famous ultrasound humidifier that controls and maintains a constant level of humidity during the incubation process: in March, the product was awarded the Mejora Técnica prize in the technical innovations competition organised by the FIGAN 2019 trade fair in Zaragoza, and in September, it was awarded the 1-star category in the Innov’Space competition organised by the SPACE 2019 trade fair in Rennes, France. This is further evidence of the company’s commitment to improving the incubation experience for enthusiasts and small breeders.

The world is changing, and the prospect of a healthy, low environmental impact life in contact with nature is now an unquestionable priority for many of us. It is precisely in this scenario that River Systems technologies and products continue to shine and stand out: in this very special year, Ovolvo, the egg-turning motor that simulates the movement of a hen, is one of the winners of the Silver Leaves of the Innovation Award at FierAgricola Verona 2020, while NEBULA® was awarded the patent certificate for industrial invention. These awards are proof of River Systems’ ongoing commitment to an increasingly environmentally friendly livestock industry, and of the company’s ability to respond in an increasingly original way to consumer needs, in terms of both environmental and social responsibility.